For years, marketers and content creators have relied on Google Analytics reports showing “organic search,” “social,” and “referral” as the dominant traffic sources. But a new category is quietly emerging — AI-driven discovery — and one platform is leading the charge: Perplexity. What Is Perplexity? Perplexity is an AI-powered search and answer engine designed to deliver concise, sourced, and context-aware responses. Instead of serving a long list of blue links like Google, Perplexity synthesizes information from across the web and cites every source it references — creating a transparent, conversational research experience. Think of it as a blend of Google…
